Good Morning, Podcasters!
Good Morning, Podcasters!

Episode 12 · 6 months ago

Get Smart [Speakers]


Edison research tells us that smart speaker use is way up. Cool. Is that useful to us? Well, kind of. Not in the way you think. This isn't an opportunity to repurpose content or drive subscriptions. Instead, it's an opportunity to develop a new presence vertical. Listen to learn more.


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Good Morning Podcasters, today we'll be talking about how an increasing number of your audience is using smart speakers to listen to podcasts and how you can take advantage of that to grow your listenership. That's up next. FIRST UP, housekeeping. Baby. I haven't received any one star reviews for yesterday's episode so far. I hope that's a good sign. This podcast is brought to you by podcast studio pro dot com, the best damn podcast organizational and writing tool I've ever used. Check it out for yourself and give it a fourteen day free trial. Seriously, if you haven't tried it yet, just try it. Worst case you hate it, best case it becomes indispensable to your process. There's a link in the show notes. Give it a clicky click, click and try it out. There's a new article up on the good morning podcasters sub stack, and there's a link in the show notes for that as well. The sub stack is free, if you don't know, but you can choose to subscribe for extra cool stuff if you'd like to. Today there will be a walk through of a service I'll be talking about in this episode.

There are actually a lot of walkthroughs there. I add a few every month. It pays to be a paid subscriber of the substack, but the articles are always free. That's all for housekeeping. Let's get on with the episode, which is all about smart speakers. Smart Speaker uses on the rise, at least according to Edison Research. Adult Americans are now using voice activated features on smart speakers, and that spells opportunity for podcasters. I think it's likely you're already available on all smart speakers as a podcast if you're listed on apple podcast, Google podcasts and or tune in. These platforms act as the source of podcast feeds for most, if not all, smart speakers. So perhaps you just begin including in your outro. Feel like listening on your Smart Speaker? Just tell it to play the Yada, Yada, Yada podcast and it'll start right up. But why would you want to do this? Remember the episode earlier this week that told you people don't easily move from one platform to...

...another. Well, the same is true here. No one listening to your podcast already is going to decide to become a regular listener of your podcast on their smart speaker, because if they already know how to use a smart speaker and listen to podcasts on it. They're already listening to yours on their smart speaker. Duh. But what you have here, dear sweet podcaster, is an opportunity to get in front of an entirely new market. Some people only listen to podcasts on smart speakers. Those people are fucking weird, but they exist, and if your podcast isn't easily discoverable on a smart speaker, then they're not listening to yours. But, tanner, you just said if we're listed on those other places, we're already on smart speakers. So do I have to do anything? Nope, you don't. There's literally no way to advertise to smart speaker users, no way whatsoever. So this entire episode is useless and stupid. Or is it? First let's break for today's question. To Day's question comes from Christine Ka, who asked is Hindenburg a good option...

...for editing my podcast audio? Thanks for the question, Christine. I appreciate you taking the time to submit it. First, I've never used Hindenburg, but I can tell you that the people who I know who use it swear by it. The software was originally created, and is maybe still maintained for field reporters who needed a very easy way to edit their audio and get it up to broadcast standards easily. Obviously, field reporters are not audio engineers, and so there are a lot of features built into Hindenburg which work to make it simple to use. But more than being simple to use, it's a piece of software that makes it simple to get things right. With that in mind, here's my suggestion. Head to the HINDENBURG website and sign up for their ten dollar a month Hindenburg pro offering for independent professionals. It's the cheapest price you'll likely pay for any dow. So it's a nominal investment and give it a whirld for thirty days. Also the show notes of this episode for...

...a link to a youtube playlist of Hindenburg training videos. Commit to learning it for a month and, if it works for you, as it works for thousands of others, commit to it for the long term. Daw Choice is not as critical as people make it out to be. This is a lot like choosing the right microphone. In truth, most microphones will be fine and in truth, most professional daws will be fine. The trick is learning how to use it well and getting comfortable with it. So if you use Hindenburg, and you find it easy to use and come to like it, then it's a great dof for you. I hope that helps. Christine. Thanks again for the question. Here's the deal. Smart speakers aren't going to increase your podcast listenership in any way. That isn't going to occur naturally and since there's no way to advertise on smart speakers to users in their home, imagine how obnoxious that would be. There's no passive way smart speakers are going to grow your audience. Either users will seek you out on smart speakers or they wi definitely let your audience know and perhaps put a mention on your website somewhere...

...that you can be listened to on smart speakers. But smart speakers are not a marketing channel for podcasts and I don't personally think there are a growth vertical you have much control over. Except, and you knew this was coming, except if you do one thing. Alexa flash briefings and other APPS on those listening devices have marketplaces. If people want to add a news skill to their Alexa Flash briefing, they search a skills store for news. This is an opportunity for you to become a leader. Like you are on your podcast already, maybe in a standalone place, in a new place. My podcast is about podcasting tips, so, for example, I could create a daily flash briefing that someone might find when they search podcasting in the Alexa skills store, and that daily flash briefing might go something like this. Good Morning Podcasters, welcome to the daily podcast minute. Here's my tip of the day. Remove Webcam microphone owns from your vocabulary. In fact, gather up all the Webcam...

...microphones in your neighborhood and burn them at the stake. They produced terrible audio recordings for podcasters and are not an acceptable option if you want to be taken seriously in this medium. Of course, if you don't want to be taken seriously, ignore me. Your two listeners might thank you. Thanks for listening to today's podcasters minute. If you'd like more podcasting advice daily and in a longer form, check out good morning podcasters wherever you usually listen to podcasts. Thanks again for listening and take care. I used to do this with a podcast of mind called legends, Miss and Whiskey, and I called the skill the mythology and folklore minute. Very few people moved from the skill to my podcast, but the skill itself had thousands of listeners every morning. That's an expansion of your influence from just the podcasting space into the Alexa Flash briefing space. Remember, we're not always trying to get people to our podcast. It's okay that we become influential and old influenced verticals in other places. So think...

...about that, tanner. How do I create a flash briefing skill? I'm glad you asked. There's a company that makes this extremely easy, but it's a premium service. It's called effect dot C O. I'll link to it in the show notes because the word effect is not spelled like you think it would be. If you want a free option, all link to the manual process for coding an Alexa Flash briefing skill. But I'm warning you, it's better to use a service like effect dot co and save yourself some considerable hassle. To wrap up, SMART Speaker uses up, but I don't think that has much meaning for podcasters as a marketing and growth vertical, at least for their podcast. I do think it presents an opportunity for expanding your known nous and establishing authority with an entirely new audience using flash briefing skills and other APPs native to smart speakers. There's no call to action today other than check out the show notes for the links that I refer inst in this episode and go...

...check them out, especially affect Dot Co. No, they are not a sponsor, they're just a platform that I have used in the past and I highly recommend them. They are a little expensive, but if you're trying to break into that market, they're a great option, potentially the best option. Thanks for listening, thanks for being here with me this morning and thanks for supporting what I do here at good morning podcasters, I hope to see you tomorrow, but if you take an early weekend and you don't have time, I get it either way and until next time, take care of you.

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